Although it’s easier than ever to build a website from templates and content management platforms, such as WordPress, many businesses still prefer to hire a web designer to build and manage their websites. As a result, many web design jobs are and will continue to be available.
According to Salary.com, the median income for a web designer is over $70,000 per year, with a range from $50,000 to nearly $100,000. The combination of high demand and lucrative income potential makes web design a popular home business idea.
Becoming a Web Designer
Web designers are part artist and part tech-geek. They’re not only responsible for the look of a website, but also the functions. Web designers aren’t required to have any specific training or certification as long as they have the skills to design a site. Although it’s not necessarily a requirement, a knowledge of coding and programming can increase opportunities and income. Web designers should have:
An eye for design, including layout and color: Web designers create the layout of a site that should be attractive while still able to serve the purpose of the site.
Understanding of color and font and how they can be used to enhance a site.
Ability to organize and structure the site for easy navigation.
Coding languages, such as CSS, Ruby, SQL, Python and/or ASP, can increase marketability and value.
Pros of Starting a Web Design Business
There are many advantages to starting a web design business, one of which is high demand. Other pros include:
Can easily be done from home or anywhere you have Internet access.
No specific educational requirements are needed, although certifications and training can increase your marketability.
The Internet is here to stay, so the need for designers isn’t going to disappear. Web development occupations have a job outlook growth of 27 percent, well over the 7% most other occupations average.
You can be creative every day.
It pays well.
You can easily expand the business into other areas, such as SEO, copywriting, web site maintenance, and other website related services.
Cons of Starting a Web Design Business
Like all other home-based ventures, there are a few downsides to running a web design business, such as:
The web is constantly evolving; so you’ll need to stay current on coding and software.
There’s a lot of competition.
Newer, easier to use systems means many would-be clients are trying to create their own websites.
You’re at your computer all day.
What You Need to Start a Web Design Businesses
It goes without saying that you should have the knowledge and experience in web design before starting a web design business. Once you have that, you’ll need:
Marketing materials, such as business cards and brochures.
A strong network to access for possible referrals. This network can include people you’ve designed for before, but also other professionals that work with businesses that can use designers. For example, you should have a network of copywriters, graphic designers and others involved in developing websites. It’s possible you’ll have a client that wants a website, but doesn’t already have text and graphics. With your network, you have other businesses you can refer your client to, as well as the other businesses can refer their clients back to you for web design.
Once you have your business set up, the challenge will be to find that first client. There are many ways to find clients, including using your network. Be sure to gather testimonials and develop a program for getting referrals, as obtaining repeat and referral customers is the cheapest and most effective way to build your web design business.
Another option for finding your first clients is through the freelance job websites that list freelance web design jobs, and connecting with potential clients through social media, particularly LinkedIn.
In this digital era, having a website is vital to the growth of your business. A website isn’t merely a digital version of your brick-and-mortar store or an online hub itself for your e-commerce business. The success of your business can also be determined by how aesthetically appealing and highly functional your website is. That’s why you have to invest in the creation and development of your website. This is why hiring a professional web design company to do the job for you can make all the difference in your website efforts.
In this article, we will share with you five benefits that you can get out of hiring a professional web design company.
1. Credibility and Reputation
As your website is the face of your brand and the online hub of your business, it has to make a good impression and leave a lasting one. When customers visit your site, your goal is to ensure that they have a great user experience in such a way that they end up getting converted into paying customers. When you give in to what they want, that can translate into earning their trust and confidence. Know that a professional web design company can work wonders in building your site’s credibility and reputation.
2. Excellent Web Design
To spruce up the visual appeal and usability of your website, it comes with the execution of a perfect web design. This means incorporating all the vital elements in it – from the site structure to the layout and background down to the text, images, videos, and other valuable content. The benefit of hiring a web design company is that these professionals know the ins and outs of the web designing industry and know how to pull off excellent web design.
3. Faster Website
Due to the change in consumer attention spans, digital experts say that users expect websites to respond in three seconds. Beyond that, users start to get annoyed, and that can carve an impression of a non-performing website. Speed is a vital factor in web designing, which is why these professionals will ensure that your web pages will run as smoothly as possible.
4. Mobile-Friendly Site
There’s no denying that most users these days heavily rely on the use of their mobile devices when searching for information online or visiting websites. That’s why responsive web design has been introduced in the market, where your site works seamlessly regardless of the device being used, be it a mobile phone, laptop, or tablet. A professional web design company will employ the use of responsive web design for your website and make sure that it remains appealing and functional, regardless of where your site is accessed from.
5. SEO-Incorporated Site
Today, Search Engine Optimization (SEO) and web design are intertwined, meaning that when you consider designing your web pages, you have to put SEO in mind. This is because Google considers your web design when deciding on the rank of your website. What’s good about hiring a web design company is that these professionals are experts at both SEO and web design. As a result, they will be able to pull off an SEO-incorporated site for you.
Keep in mind that there’s more to a website than meets the eye. With the help of a professional web design company, you can ensure an excellent web design with a faster, mobile-friendly, and SEO-incorporated website. With all these features in place, you can expect to have a robust website that will help propel your business to greater heights.
As a business owner, you may do all that you can and some, but one thing you need to always bear in mind: Hiring a professional web design company to develop your website is the best thing that you could ever do to grow your business.
For one, a professional web design company can make your site look authentic. Another thing being that it would make your site highly visible online and would attract the right audience.
When you rope in a professional web design company, like InternetDevels you can rest assured that your site is in safe hands and doing what’s meant to do.
Here we delve into the top 5 benefits of working with a web design company:
Benefits of Hiring a Web Design Company
#1. Professionals have a deeper and wider understanding of the industry
It goes without saying: Online presence is crucial for business these days. To that end, companies will have to have a well-featured and engaging website that helps them reach potential customers. On your own, business owners can only do so much until they are well-versed in different programming
languages. In the case of a professional web design company, they have got experienced personnel, including web designers, coders, copywriters, and SEO specialists, onboard. These guys are good at correctly figuring out your requirements and then do everything in their power to attract more traffic and leads for your business. Therefore, hire remote developers is a great idea.
Plus, they will carry out a thorough groundwork to ensure long term success for your business.
We know what you are thinking.
When there are free website design templates out there, why pay and hire a web design agency? Good question.
The answer is templates offer basic features. You can’t design a top-class site with just regular tools.
A website has to have several features, such as images, plugins, codes, and all. All of these are impossible to integrate if you do not have the required programming knowledge. For professional web design companies, on the other hand, it’s a kind of cakewalk. They have hands-on experience in designing both dynamic and user-friendly site. The best part being that they’ll be able to make required design changes as per the on-going technological developments.
Always bear in mind that your website is one of the significant business marketing tools. So, it makes sense to hire a designing company that helps you come up with an attractive and competitive site in keeping with the current business landscape.
#2. SEO Strategies that draw more traffic and leads to your site
Various search engine optimization techniques increase the quality and quantity of the website traffic to a higher degree.
There will be few users who may directly reach your site by typing your website URL in the search bar. But for new customers to find your site, it needs to be SEO optimized. And only an SEO optimized site increases your website’s chances to appear in the top-ranking pages, allowing more visitors to your website. Users usually tend to click on sites that appear in top pages and shun websites that appear in later pages. There are many SEO tips to rank higher and boost your traffic.
A professional web agency and web designer would always go the extra mile to ensure that your site gets the maximum benefit.
Web design company professionals are pretty much well-versed with all the latest SEO updates, which will help promote your specific pages, helping your site to maintain its position in Google’s search results.
So, if you want your business to do well, it’s highly recommended to hire a web designing company for improved results. Competition has grown like never before, so it’s crucial to hire a professional service to achieve the desired results.
#3. Faster Site that guarantees potential business opportunities
Sure, there are many websites out there that don’t function to their very best. They load slowly, driving away visitors to other competitive sites. If your site is one among them, remember you are losing potential business opportunities.
A professional web designer or a web designing company will help you create a site with integrated features and plugin to offer enhanced security and speed. They’ll help streamline your website coding as well to ensure improve website speed.
#4. A responsive design that keeps the visitors hooked
According to Statista, as of February 2019, mobile devices accounted for 48 percent of web page views worldwide.
So it is more important than ever to make your website design work in alignment with the latest mobile technologies. With mobile search traffic growing, if your site isn’t mobile-friendly, your audiences are sure to bounce off to competitive sites.
The good news is that, unlike non-responsive sites, responsive sites have a single codebase, and also have optimized styling sheets that adjust according to different devices, resolutions, and specifications, helping you to save the development costs of your business.
And, if you are thinking of content duplicity, you don’t have to worry about that as well, because the question of content duplicity arises when you have different URLs. Responsive sites do not have multiple URLs but a single URL. So the question of content duplicity never arises.
#5. A complete site with all the contact points in place
A web designing company will put in place an appointment booking form, contact form, and even other forms that could save you time from having to book appointments by phone.
Plus, follow up emails can be sent automatically. Backed by their experience, a professional web agency offers you all this and much more.
Over to you now
So, looking to hire a professional Drupal development company to build a site from scratch or to re-invent your existing website? Check out Greenville Web Design Company on Design Chemistry. Our company can help you come with a dynamic site that would not only be user-friendly but highly visible on Google search pages as well.
Web design isn’t an easy task to push through with. If you’re planning to do it on your own, thinking it will save you a lot of money, then you’re approaching it with the wrong mindset!
Despite numerous free website templates you can use today, they’re not recommended for business brands—especially if you want to build a strong online presence. Even if it costs you a bit less at the onset, you’ll be missing out on the vast opportunities provided by having a well-designed website.
Instead of DIY-ing it, hiring a web design company to do it for you is a practical business move that will provide you with a lot of benefits, such as:
1. Saving More Time
You likely have little experience in web design. However, your web design plays a crucial role in your site’s overall success. Learning how to create an effective web design will take a lot of time—and let’s face it, you don’t have the time to do that! After all, you have a business to run and other things to take care of.
Unless you want to pursue a career in web design, leaving it to the experts who can create effective web designs will save you more time. In the end, you won’t only save time, but you get to save more money in the long run as well.
2. Having a Reliable Website
When you leave the web design to the experts, you can guarantee that your website will be reliable. Why? First off, these are experts who have experience, knowledge, and skills when it comes to designing a website. Second, this is what they’re good at, which means that they can create a customized design that will work best for your brand.
You’re also free to give your own suggestions—and rest assured, they will incorporate them into the design to ensure that all your needs are met.
3. Exploring a Variety of Designs
Relying on a website template will leave you with a standard-looking site that may even look unreliable to the eyes of online users. With a web design company, you get to explore various designs that are customized for your brand. By taking this option, you get to show people what your brand is all about with a unique design that your target audience will surely relate with and love.
4. Utilizing Quicker Loading Speeds
It is essential to have a fast-loading website. Slow sites have higher bounce rates that have a significant impact on search engine rankings. Don’t let your website suffer from high bounce rates—it’s detrimental to your business!
Many elements affect your site’s speed, and one of them is your web design. If you want to ensure you have a fast-loading website, rely on experts to design it. A web design company will know exactly what to do to get your site up to speed.
5. Showcasing a Beautiful Website
Your web design will create a first impression, and we all know how much that matters. If you have a poorly-designed website, you can expect a considerable number of quick site exits, plus low conversion rates, to boot!
That’s what you’ll get when you have little knowledge and experience with web design. To help you avoid this problem, hiring a professional web designer near you is absolutely crucial.
In today’s world, looks do matter—and your website must be aesthetically-pleasing to keep up with your competitors. This one factor isn’t just skin-deep; it actually has a substantial impact on your business’ growth! Professional web designers will ensure you have a good-looking website that fits your brand and core values, allowing you to rise, grow, and scale in this modern market.
These are the benefits you can get when you hire a web design company for your brand. You don’t need to beat yourself just to get your site up and running; get a web design company to help you out! Web design experts will help you have a web design that rocks and fits your brand.
choosing the most well-known web development agencies will profit you in many ways. The organizations will deal with your online business by planning a delightful mobile responsive website. The development organization won’t simply plan and create a website but also deal with your search engine ranking and other limited-time tasks. Below is a plethora of benefits of choosing the best Web Development Company for your business:
Truthful & Dependable –Trust and loyalty is a crucial perspective that each business needs. Without looking after trust, you can’t run any business. At first, you should advocate your products and services and make a brand. Thus, aside from looking after quality, you should look after standing. You can keep special limits and provides on your products & services; then fabricate great connections with every one of your clients. This will make your business truthful & dependable.
Less Time-Consuming –When you plan your own site, it might burn-through additional time; in any case, if you make a call to the best web development company, it unquestionably saves your energy, time, money, exertion, and effort. These will help you in refreshing and enhancing your business and performance as any remaining on the web tasks have been taken care of by these organizations.
Create Top Quality Content –In today era, content is the king and heart of your business site, you ought to make a delightful, inventive, useful and top quality content, perusing which should drive individuals towards your business website. While, a best web advancement organization will make a legitimate exploration on your business rivals, examine your business, design phenomenal website, as well as take care of website content with SEO.
Handle SEO Services-To drive organic traffic on the website, dealing with SEO becomes very crucial. Whether SEO is handled appropriately, your site acquires high rankings in web search tools. To handle website optimization services, you can generally pick a best web development organization which delivers fantastic assistance at a nominal rate.
Custom Web Application Services at Reasonable Prices – Hiring the best website development company, you can get top quality bespoke solutions to meet your specific needs and budget.
Domain Registration and Hosting Services-At Paramount, we provide hassle-free and worry-free domain registration and hosting services to host your business website and increase your business presence through SEO services. We have more than 9 years of experience in hosting secured and strong web applications at reasonable price. With us, you can expect secure domain & hosting services and you can forget your hosting worries and focus on boosting your business to various skylines.
Client Data’s are confidential and safe –Choosing a great web design &Development Company is really an amazing verdict. They promise you that your contact information’s and your business project information’s would be kept as a company secret. A right and trustworthy website development company will promise you to keep your personal business details secret you shared with them for the safety of your products.
Each Project Delivery on Time –We know that time is value gold and it never stops for anyone. A right web development company understands the client’s business desires precisely. Being a reputable and best website Development Company in Delhi, Paramount Infosystem Pvt. Ltd. Assures you to deliver the project on time. We have a track record of offering top-notch web applications, and offer a clear time frame when the project would be finished along with our quote. If you are dreaming of creating a website to empower your web identity worldwide, contact us today!!
Follow these simple steps to choose a web development company in 2021
Owning a business website or want to develop a new one for your retail or running business? That needs a good time spent for searching a reliable web development company. Good Web development agencies offer good quality work, nice structured code, a well-planned budget, and a genuine project timeline. To choose the best technology partner for your business, have a look at the basic principles of hiring a perfect web development company.
1. Research thoroughly about web development agency work portfolio- There are different classifications of companies as template-based web developers or custom website development companies. With a template-based website, you can tell the world about your business or services since it will rank by search engines. It is easily manageable and can get set up on a limited budget. The drawback of these websites is less customization scope.
Full-service companies include several departments and follow the streamlined process of development. Development, design, management, and QA departments are the main departments for the full execution of projects. So, the customer receives an “all-in-one” solution with custom development. It is more convenient and advisable for website owners to work with a full-service team than control the workflow of a stand-alone freelance developer.
Hiring a full-service team can be expensive.
3. Check out the client’s review- You can check the client’s reviews on verified business competencies.
4. Ask for client references- You can contact the company’s past client’s feedback. If you are satisfied with the review, go for it or look for other options.
5. Watch the communication response with the development company
Responsiveness is one among other factors to consider when choosing a web development company. If you decided to work with a small team, they might not have a dedicated sales staff. In this case, you can contact the owner or the assistant at the company. You can give them 24-48 hours to answer your request. If the company is interested in learning more about your web project, it is a good sign. Remember that without a clear understanding of your goals and needs, it is impossible for the team to give you an accurate estimation.
In the present advanced world, about everybody is associated somehow or another with the World Wide Web in order to satisfy their entertainment, education, research, and consumer needs. The fame of the Internet has prompted organizations of all sizes to have a presence in the form of a Website. If your business does not have a Website as of yet, your business probably isn’t performing to its fullest of capabilities.
Why do you need a Website?
Web-based advertising is business for the modern world. Also known as online marketing or Internet advertising, the potential for success is huge. Unlike mass marketing, which viably provokes the curiosity of local audiences by means of radio spots, newspapers, and print media, internet marketing permits organizations to nurture a more personal relationship with their consumers from everywhere throughout the world. With web marketing, organizations can deliver content to their clients through customized and cost-effective communication.
Having a website implies clients are always able to find you – anytime, anywhere. Even outside of business hours, your site keeps on finding and securing new clients. It offers the user convenience as they can access the information they need in the comfort of their own home, with no added pressure to buy.
With all the advantages that web marketing can offer your business, building up an expert web marketing effort can draw in more clients to your product or brand to grow your business more. So, in today’s world, for any brand or company who wishes to achieve their targeted success, having a website of their brand or company has become a must.
Procuring a web design company is a big decision regardless of your business size. Your site is what people will associate you with. So, it’s basic to contract an effective and dependable web design company to make your website. There are countless website design and development agencies in the United States alone. Which is the right one for your business? Many marketers don’t know where to start. It is not easy to choose a professional web design company. Design Chemistry is a web design and digital marketing company in Greenville SC that provides each and every kind of service related to web marketing. Find them here: http://designchemistry.com/
Tips to Choose the Right Web Design Company
Would you like to check the professional level of a website development company? It is very simple. How about you start with checking its portfolio. Focus on past works plan. They ought to be looking modern and stylish. At that point get into contact with organization agents and solicit to send a list of the biggest sites that the team has performed. It would be great if there are projects with high visiting rates. It is proof that a company develops websites of good quality and they do bring a profit for their owners.
There are some incredible designers that give great quality and cost-effective website compositions out there. In any case, there may be a few hiccups en route for the absence of lack of transparency. Miscommunication among customers and website companies has a lot higher likelihood of creating false impressions and gives more space to errors and mistakes. It is additionally harder to consider organizations responsible for any guarantees or mistakes they make without transparency. This creates paranoia in the client. Having a planning group that is anything but difficult to reach and chat with cultivates trustworthiness and decreases the probability of this kind of setback.
A responsive site isn’t a trend, it is only the most ideal approach to plan a site nowadays. In the event that a web design company isn’t well educated in the responsive plans or proposes that a different mobile website would be a superior alternative, they are wrong. Okay, separate mobile sites might have some advantages, but responsive design is usually a preferred solution.
It is fundamental to get your work done before finalizing the right web design company for your company or project. Look at the reviews and recommendations that are likely on their site, or straightforwardly get some information about some other proposals. Additionally, you can have a delicate discussion with the organization’s past customers and request their criticism. How was their support? Have they delivered the project on time? Are they client-friendly? And other questions can lead you to the conclusion.
considering all of the tips above, we can recommend a really good web design and digital marketing company for you to reduce your hassle a bit. They are called Design Chemistry. They are a team of Greenville web design and web development professionals who love partnering with good people and businesses to help them achieve online success. And if you are interested in their work you can contact us today!
Web Development has grabbed a lot of attention in today’s date. But the question arises, why has it gained such a massive audience in the last decade. So Here’s the answer: Web development is the basic building and maintenance of websites; it’s the whole procedure that happens to make a website look great, responsive, work smooth, and perform well with a seamless user experience.
Web developers use a variety of languages depending upon the tasks. Web Development is highly demanded mainly due to its high payscale worldwide. It is also among one of the easiest domain which doesn’t compulsorily requires a university degree to prove yourself qualified. Web development is generally divided into two major sections, namely: Front-end and Back-end. Front-end deals with what is user going to see whereas back-end deals with all the server-related stuff. Now let’s deep dive into the interesting facts about Web development and web design:
1. First Impression is the Last Impression
It takes less than a second, for a user to make his/her view on the organization by its initial experience through its web page. It is very significant to make the first impression as the best for everyone who lands on the page with the help of adequate background theme, fonts, icon designs, color combinations, proper animations(if required), layout, and maintaining the sections of the page in a well-designed manner. The first and most significant role for standing out through digital means is played by Web Development.
2. Easy, Easier, Easiest
3. Interrelation of Code and SEO
Your website should be the one that can stand out there. Many developers do not keep this point in their mind while writing the codes but each word can have a great impact to affect the reach of the page. Source code should be written considering SEO(Search Engine Optimization) which increases the rankings in search engines. Page titles and tags should be focused on during development.
4. More the Lists and Lesser the Paragraphs
A Bulky page with gigantic paragraphs is SEO friendly, but too much text reduces the responsiveness and is avoided by the users. No users would prefer large texts but surely go throughout the page if the details are mentioned in the form of lists with sub-points, pointing out the specialties, and along with it proper multimedia materials make it better.
5. The Older, the Worst
An average lifespan of a website is between two or three years because digital technologies are continuously evolving. The aspects all over the internet never remain constant, so adapting to the change is necessary. Constant nurturing and modifications as per the trends are necessary to catch the audience.
6. You can Learn it All Within a Week
7. Won’t Go Out of Your Budget
Building and Maintaining a responsive design and making the web page search engine friendly can do really for a lower cost as compared to native applications that require separate work for multiple platforms. The majority of the organization goes for a webpage rather than an android app to spread the brand to its target audience because it takes just seconds to load and run on any kind of device because of its cross-browser support. So you do not need to worry about the budget.
8. Targeting the DemoGraphics
Proper research of user demographics must be done and design must be presented according to it so that your larger group of audience connects well with your web page. Different places with different people and their different norms, due to which the reactions to technology might differ. Themes and page backgrounds should be considered by demographics.
9. Making it Go Better with the Smartphones
According to the research reports, two-thirds of the users surf the web pages on their smartphones. So it is necessary to use things such as CSS Flexbox or other tags which change the page as per the screen ratio and doesn’t compromise with the quality. All users surely might not be having desktops and laptops, so proper communication with the smartphone audience with the chatbot feature might play a good role.
10. Web Development is Not Web Design
Many people might think that web design and web development are synonyms of each other. That’s completely misleading. Web design is a subset of web development because the web developer has a lot more to do than just design and write code. Designers are those guys who are focused on the look and finish of a website; whereas web developers have a broader responsibility to make all the aspects(Back-end and Front-end) of the site perform in an error-free manner. These myths have been brought up because of similarness between front end development and web design.
All these facts must be kept in mind as you go forward for your web presence. Always try experimenting with innovative approaches but don’t forget to consider the facts. Now you must have been clear about what web developers do? Do web developers make big money? Why should I go for it? So don’t just sit, start learning and building web pages.
Running a business in Greenville takes a lot of work, effort and investments. A part of those investments is directed towards the creation of a beautiful website that will represent your brand, drive new customers and turn them into regular ones.
Your chances of succeeding in today’s climate slims down if you don’t have a perfectly designed website. The importance of this cannot be denied, and as you can see on this page, it is your first step towards standing out from the crowd of competitors.
Deciding that you need a great website is easy. You just sit there one day and a realization hits you. It’s time to start building a new site, or redesign an unsuccessful one. That’s the easy part. The difficult part is to choose the people you want to partner up with in order to accomplish this significant goal.
There are a lot of companies in Greenville that could make you a decent website, but not every company can be the right one. It’s not uncommon for people to have a bad experience with web designers. This is because they rush into decisions while hiring them and believe that they will solve any arising issues on the fly.
With some people, however, collaboration is next to impossible, and “solving issues on the fly” turns into a nightmare. You get disappointed quickly and you either give up on the idea altogether, or you settle for a poor design. That’s what happens when you hire the wrong people to do this highly significant and serious work.
Alternatively, when you hire the right Greenville web design company, you will enjoy working with their team and, most importantly, you will be thrilled with the results they accomplish. In order to be sure that you are hiring the right people, you will need to pay attention to a few things during your search. Let’s see what those things are.
#1. They Are Respectful Towards Your Ideas
Every serious design company will know that not every single one of your amateur ideas will be feasible, or good for your business. That doesn’t mean that they should completely dismiss every word you say. It’s perfectly normal to leave this work to the experts and let them do their magic, but you definitely want to be heard and you want your ideas to be acknowledged.
A great company will hear you out and explain why certain things you suggest cannot or shouldn’t be done. More importantly, they will take all of your good ideas into consideration and to their best to do what you are asking. Being respectful towards what you are saying and suggesting during the interview will show you that they will be respectful towards your words at a later stage, even though they are the experts on the topic.
#2. They Have Their Own Valuable Ideas
Remember one thing, you are not hiring a “yes man”. Paying someone to nod their head and do every single thing you ask them to will probably lead to a poorly created website and a lost investment. You want professionals, and professionals will have their own ideas. In fact, they should be brimming with amazing ideas on how to make your site appealing and how to drive traffic to it. Driving traffic is the first step towards attracting paying customers.
Hearing someone say that they have experience in what they are doing is nice. Letting them show you that they have experience in what they are doing is much, much nicer. A good website design company will have at least a couple of live websites that they have worked on and they will be proud to show them to you.
Checking out their work provides you a great opportunity to actually decide whether you like what you are seeing. Of course, your particular site will not be the same as any of those that they will show you, but by looking at them, you can definitely tell whether they have what it takes to design your site. Even if you aren’t well versed in web design, you’ll be able to tell whether you like their work or not.
By now, most businesses know that having a good website design is important. After all, your online presence can make or break your business. But is it enough to have any website design, or do you need more than that?
For small businesses, especially if you’re faced with cost challenges or limited technical skills, investing in a well-designed, professional website may seem daunting. Or if you already have a working (albeit outdated) site, you may doubt the value of a redesign.
However, evidence and studies repeatedly point to the fact that good web design is important, and your business’s website design impacts your customer experience, lead generation and ultimately, your bottom line.
WHY WEBSITE DESIGN MATTERS
Your website design is important because your customers care about design. Whether consciously or not, we all react to visuals, and people are naturally drawn to good design. When it comes to your website design, studies have shown again and again that users quickly judge your business based on visuals alone, and will often stop using your site if it’s poorly designed.
Here are a few eye-opening facts about why website design is important:
75% of users make judgments about a company’s credibility based on visual design alone (Source)
When you come across an outdated-looking website design, what does that make you think about the company? You may doubt their legitimacy, question their products or services, or even look at a competitor’s website for a better answer. Regardless, research shows we definitely judge businesses based on the look of their websites.
94% of users’ first impressions of healthcare websites were design-related (Source)
First impressions are powerful, and what your website looks like can create a good impression or drive visitors away. While this study focused on healthcare website designs specifically, the same is true for other industries.
It only takes visitors 50 milliseconds to form a first impression of your website design (Source)
Speaking of first impressions, users form them almost instantaneously. According to a study from Google, it only takes 50 milliseconds (that’s 0.05 seconds)! In that split second, users don’t have a chance to read your site or click on anything. That fast first impression depends on the visual design.
38% of people will stop engaging with your website if your content and layout is unattractive (Source)
Poor web design doesn’t only hurt your credibility, it can also drive away potential customers. People prefer to view content on beautifully-designed websites, and if your content is unattractive, you’re likely losing more than ⅓ of your visitors.
WHAT WE MEAN BY “GOOD DESIGN”
You’ve probably heard the phrase, “beauty is in the eye of the beholder.”
But while there’s certainly some personal preference in how people interpret design, studies show a lot of consistency in how we perceive design. In fact, science and psychology support the idea that we are drawn to beautiful things, and people inherently react to good design.
All designs use standard elements like color, shape, and size. A good design applies those elements to create a consistent visual language.
Think about it like the English language. We communicate by using words, sentences, and punctuation with consistent rules like spelling and grammar. Of course, some people are more skilled at using this language than others, and as your grade-school teacher probably taught you, there’s a measurable difference between “good English” and “bad English.”
In the same way, there is such a thing as “good design” and “bad design” for your website. While we may not all be equally skilled in communicating visually, web designers are trained to speak in that language. Therefore it’s important to invest in a professional, well-designed website design that communicates effectively with your customers and prospects.
WHY YOU NEED GOOD WEB DESIGN
We’ve already proven that your customers care about good design, but how does your website design actually impact their experience? Let’s look at a few specific ways good design can improve your website design.
Design has a huge impact on how easy it is for visitors to find what they’re looking for from your website design. Research shows that 86% of your website visitors want to see product or service information, 65% look for contact information, and 52% seek an About page for you business.
Your web design should make these things as easy to find as possible – otherwise you’ll frustrate your users and potentially drive them away. Consider using standard conventions, like putting your primary services in your main navigation, and featuring your phone number in the upper-right-hand corner of your site.
Even if your website functions perfectly, a bad website design may make users feel that it’s harder to use or find what they need. Two Japanese researchers actually conducted a study on this. They created two ATMs that functioned identically, but one was attractively designed, and the second was not. Users reported that the aesthetically-pleasing ATM actually worked better. So good web design impacts both usability and our perception of usability too.
Your navigation is one of the most important elements of your website design, so how it’s designed is critical. Here, many designers actually consider the psychology behind the design by applying Hick’s Law.
Hick’s Law essentially says that the more choices you give someone, the longer it takes for him/her to make a decision. It’s often summarized as, “Keep it Simple, Stupid.”
So when we apply Hick’s Law to website navigation, we want to keep the choices as simple as possible to make it easier for users to decide where to go. As a good rule of thumb, try to limit the number of options to seven or less.
Take, for example, this office furniture company. Their product menu has 11 different options – which is a lot of choices. If you look closer, you’ll see that they have multiple similar categories like “conference chairs,” “task chairs,” “guest chairs” and “other seating.” They could simplify their navigation by combining all those categories into a single option called, “Chairs.”
Good web design helps guide your users’ eyes and tell them where you want them to look. On your website, your design can draw attention to special offers, highlight calls to action, and help users identify buttons and clickable elements. All these things can help drive users to take the actions you want.
There are many different ways to optimize your visual design for conversion, but let’s take a look at couple common examples.
One of the most effective ways to draw users’ attention toward a desired action is to use white space – or open space – around your call to action.
It’s hard to talk about white space without mentioning Apple. They’re known for clean designs and simple, bold images (like this iPhone) surrounded by a ton of white space. The message here is very clear: they want you to click on this phone – and with almost nothing else on the page to distract you, it’s almost hard not to do.
On the opposite end of the spectrum, take a site like Amazon. This page is crowded with information and product options, but one thing always jumps out: the yellow Add to Cart button. Even on a busy page, contrasting colors and styles create a visual hierarchy that draws your eyes toward that all-important conversion button.
Brand Professionalism & Trust
As we mentioned earlier, 3 out of 4 users will judge your business’s credibility based on your website design. Designs that look modern and professional tend to encourage trust. Meanwhile, a poorly designed website might make someone doubt your legitimacy. For example, if you were looking for a used car, which of these businesses would you trust more?
Another way that good web design improves trust is through brand consistency. Especially if you have a well-established brand, your customers probably recognize things like your logo, colors, or style. Your website design should reflect your brand and help reassure people who know you that they’re in the right place.
For example, take a look at these website designs from two well-known shipping companies. Even if you can’t read the logos, you probably recognize the distinctive color schemes of UPS vs. FedEx.
The majority of online searches now happen on mobile devices, and that trend is only going to continue. And with Google now pushing a mobile-first approach, a mobile-friendly website design is a necessity to stay relevant and get found online. In fact, 85% of adults think a company’s mobile website design should be as good or better than their desktop website design.
Too often, web designers get caught up in making a website look perfect on desktop – like they would a brochure. But good website design must go well beyond a single screen. In today’s mobile-friendly world, you need a responsive website design that will make your website look and function great on devices of all sizes.
Finally, great website design isn’t just about the visual elements on the front end. How the design comes together behind-the-scenes can deeply affect things like search engine optimization.
A website design may look great on the outside, but if it has cumbersome coding or too many large images that make it slow to load, that can drive visitors away and negatively impact SEO marketing. Web designers can also sometimes get carried away with clever designs or technologies that look great, but ultimately hurt the optimization of a site.
Before you start the hiring process, do the following:
Identify your website goals. To work effectively with a web designer, decide whether your website will be informational only or if it will sell products and services, too.
Know what type of website professional you need. Most website professionals fit into one of two groups: web designers are responsible for the look and functionality of the website, while web developers typically focus on complex coding for custom websites.
Ask for references. Leverage your network to find a web designer that other business owners in your area or professionals in your industry recommend.
Decide on a budget. Review your company’s budget to determine how much you can spend on website design, which will help you identify whether you should contract a web designer for a project or hire a staff member.
Essential web designer roles and responsibilities
Web designers typically handle the following tasks:
Talk with colleagues or clients to determine the requirements for a website
Develop mockups and perform tests to demonstrate and verify the website’s layout and navigation
Use templates, themes and computer languages like HTML to create the website
Collaborate with graphics and marketing colleagues to obtain images and videos for the website
Integrate other applications, such as analytics and payment programs, into the website for added functionality
Monitor website performance and provide updates or repairs as necessary
What to look for in a web designer
To find the right web designer for your organization, look for a candidate with these education qualifications, work experience and skills:
Most professionals in this field have at least an associate’s degree in web design, which requires two years of post-secondary study. However, many employers prefer to hire web designers who have a bachelor’s degree with a focus in computer science, computer programming or graphic design.
Entry-level web designers often have experience interning for local companies or volunteering for university organizations. Mid-career web designers generally have extensive experience providing design and development services for companies and working on independent projects. To gauge a potential website hire’s experience, ask to review their portfolio.
Successful web designers should have the following skills:
Attention to detail: Minor errors in website code can lead to large errors, so web designers must have excellent attention to detail.
Communication skills: To understand website requirements and convey needs to colleagues effectively, web designers need strong speaking, writing, listening and reading skills.
Creativity: To translate a company’s needs and ideas into a visual concept, web designers must be creative. They also have to monitor industry trends to keep their designs current.
Problem-solving skills: To resolve errors and improve website performance, web designers must know how to identify issues, consider options and implement solutions effectively.
How to create a job description for a website hire
To write a web designer job description, follow these steps:
Describe the role and responsibilities
Mention design essentials
List the requirements and skills
State the timeline
1. Describe the role and responsibilities
First, discuss the basic responsibilities, including whether you need an entire website, a few website pages or a redesign of an existing website. Mention whether the candidate will work independently or if they will be responsible for managing a team of developers or designers.
2. Mention design essentials
Next, mention some of the essential aspects of the website, such as whether it includes eCommerce components, a payment portal or a membership site. Consider incorporating links to examples of websites that meet your requirements to help candidates understand your company’s needs.
3. List the requirements and skills
In your job description, include some keywords that reference the qualifications and skills the candidate should have. Include any required degrees or computer languages here.
4. State the timeline
Finally, state a reasonable timeline for the project. Work with your marketing and information technology (IT) teams to determine how long it should take the web designer to take the project from a concept to a completed project.
Take a look at the frequently asked questions below to make your web designer hiring process even smoother:
How much does web design cost?
According to Website Builder Expert, a custom website typically costs anywhere from $5,000 to more than $10,000. If your website only requires template customization, you can expect to pay between $100 and $1,000.
How much does it cost to hire a web designer?
If you plan to hire a web designer, you can expect to pay an average of $3,117 per month, or about $37,000 per year. Employers typically provide standard benefits like health insurance and a health savings account. Many employers also offer additional perks like food, gym memberships, store discounts, and flexible schedule options.
What kind of work environment do web designers need?
All web designers use computers to work, and some have multiple monitors to do their jobs more effectively. Many web designers work in office settings, which often have open layouts that allow for collaboration. Others work from home where they may have home offices or designated workspaces. Still, others do their jobs in coworking spaces where they have temporary desks.